MARKETING STRATEGY
YOU WON'T GET FAR
WITHOUT A PLAN.
LET'S MAKE THIS SIMPLE.
You've got more important things to worry about than clicks, video views, and email open rates. Even before you start digging around on this site, let's get on a call to talk about what your business needs to do so you can actually put more money in your pocket.
STRATEGIES BUILT ON EXPERIENCE.
BECAUSE SMALL BUSINESS IS A BIG DEAL.
TELL US IF THIS SOUNDS FAMILIAR...
READY FOR GROWTH
but not sure how to get there.
WORKING LONG HOURS
without much progress.
STRETCHED TOO THIN
and ready to hand some things off.
THERE'S A BETTER WAY.
AND WE'LL DRAW THE MAP FOR YOU.
You can't get where you're going without a clear path. We'll take the time to understand what you want your business to look like and then we'll chart the course for you. It's the GuidePost MAP (Marketing Action Plan) and it's the first step to effective business growth.
3 KEYS TO BUSINESS GROWTH
DOCUMENTED STRATEGY
When you're building a house, you don't start swinging hammers without a blueprint. We think that makes a lot of sense, and we roll our eyes when agencies start running ads or building you a new website without figuring out where it fits into the big picture.
ACTIONABLE METRICS
There are a lot of useless numbers floating around, especially when agencies don't want you to see that what they're doing just isn't working. If your agency is celebrating all the video views or website visitors they got you, it's time to talk. After all, you can't feed your kids with website visitors.
TOOLS AND TACTICS
You can have the best plan in the world, but unless you know how to make the rubber meet the road, it doesn't matter. Our team is built of industry leaders that stay on the cutting edge of how to actually build marketing campaigns that make you more money.
WHAT'S IN THE BOX?
IT'S THE RECIPE BOOK FOR A BETTER BUSINESS.
COMPLETE CUSTOMER AVATAR ANALYSIS
BRAND MESSAGING GUIDELINES
STORYBRAND MESSAGING SCRIPT
DETAILED COMPETITOR ANALYSIS
FULLY MAPPED CUSTOMER JOURNEY
WEBSITE AUDIT
CUSTOM GOOGLE KEYWORD RESEARCH
CONTENT PLANNING CALENDAR
SOCIAL MEDIA AUDIENCE INSIGHTS
LEAD GENERATION RECOMMENDATIONS
EMAIL FOLLOW-UP OUTLINES
...PLUS SO MUCH MORE
WE DON'T LIKE TO BRAG.
BUT WE DON'T MIND WHEN YOU DO.
"Kyle's got the instincts - he just figures stuff out. Clearly, he's taking notes, paying attention, and implementing. There are a lot of people who need his help, and he’s making a difference for a lot of businesses."
RYAN DEISS
CEO & Founder, Scalable
Author of "Digital Marketing for Dummies"
"I can’t say enough good things about GuidePost. It was the best decision and investment I’ve made in my business. From the initial discovery call to the final presentation, it was a great experience and I can’t wait to continue to partner with Guidepost on all my business marketing needs."
KYLE CASTNER
Owner, Spotted Owl Creative
"From day one, I knew I had picked the right company. The process is broken down into easy to action steps, careful research of your company is done before and during the process and the quality of work produced was definitely worth every dollar. We will be reaping the benefits for years to come."
ALAN MILTZ
Founder, CashFlowStory
Co-Author of "Scaling Up"
LET’S GET STARTED
Ready To Make a Real Change?
Let’s Build this Thing Together.
